7+ Best Free  & Paid Landing Page Builders

Are you looking to create focused, high-converting online experiences without the complexity of building a full website? 

Landing pages are powerful tools in digital marketing. They are distinct, single-page sites engineered with a singular objective, such as showcasing a new product, encouraging newsletter sign-ups, or driving a specific call to action. They work like focused digital handouts crafted for certain customer segments.

While developing a comprehensive website can be a substantial undertaking, launching an effective landing page can be achieved with remarkable speed and simplicity, provided the right tools are available. With a dedicated landing page builder, this process can be completed in a matter of hours, transforming your marketing ideas into tangible assets quickly. 

This guide explores some of the best landing page builder options, helping you select the perfect platform for your needs. For instance, PhysCode offers a LangingPage – Mobile App WordPress Theme that is multipurpose and responsive, suitable for various applications like business, marketing, and personal portfolios

What Makes an Effective Landing Page Builder?

Understanding what constitutes great landing page building software is key. Exploring the benefits of AI website builders can provide insights into features that enhance user experience.

Essential features to look for include:

• Ease of Use: The platform should enable the creation and modification of one-page websites without requiring extensive coding knowledge. CSS styling should be an optional enhancement, not a necessity.
• Quality Templates: A good selection of well-designed and flexible landing page templates for common use cases is crucial. Quality and adaptability are more important than sheer quantity, as templates provide a strong starting point for quick iteration.
• CTA Integration: The builder must facilitate the integration of a clear call to action (CTA), whether that’s collecting email addresses, prompting phone calls, or enabling direct product purchases.
• Analytics: Access to analytics is vital for tracking marketing performance. Utilizing AI tools for social media content creation can further enhance your digital marketing strategy.
• Custom Domains: The option to use a custom domain lends professionalism and brand consistency to the landing page.

While comprehensive marketing platforms like HubSpot offer landing page capabilities (often referred to as a Hubspot landing page builder), a dedicated landing page builder often provides a more focused and streamlined experience for creating single, high-converting pages quickly. Many users seek the simplicity of a specialized tool over an all-in-one solution like a Hubspot landing page builder, especially if their primary need is rapid page deployment and a singular campaign focus. This makes a specialized landing page builder an attractive option.

The 7 Top Landing Page Builder Platforms

Here’s a look at some of the top landing page builder options available:

1. Landingi (Best for small businesses on a budget)

Landingi has consistently improved, offering a robust platform for small businesses. It features solid templates and a powerful editor that allows for HTML/CSS customization if needed. Its “Smart Sections” feature is excellent for maintaining brand consistency across multiple landing pages by allowing users to update a section once and have it reflect everywhere. The AI Text Assistant helps refine copy.

• Pros: Great templates, powerful editor, Smart Sections for scaled updates, helpful AI Text Assistant.
• Cons: Creating a page can sometimes take longer compared to simpler editors.
• Pricing: From $29/month for the Lite plan.

2. Leadpages (Best for selling products on a landing page)

Leadpages excels with its user-friendly, no-code editor, making it ideal for users without technical skills. It’s particularly strong for those looking to sell products directly, offering easy integration of payment and checkout forms. Useful integrations like OpenTable and Calendly are also available, alongside an AI writing assistant.

• Pros: Intuitive no-code editor, seamless payment integration for direct sales.
• Cons: Can be more expensive than other options if payment features aren’t utilized.
• Pricing: From $49/month for the Standard plan.

3. Swipe Pages (Best for mobile-first landing pages)

Swipe Pages is a strong contender, particularly for creating mobile-first experiences. It allows for the creation of app-like “Mobile Slides” that offer a more natural swipe-through interaction on mobile devices, as an alternative to traditional scrolling. It also supports Google AMP pages and offers A/B testing and dynamic text replacement.

• Pros: Excellent for mobile-first designs with swipeable slides, offers advanced features like A/B testing.
• Cons: The interface may not be as straightforward for beginners as some other builders.
• Pricing: From $39/month for the Startup plan.

4. Instapage (Best for businesses with a larger budget)

Instapage positions itself as a premium, polished landing page builder for businesses able to invest more in their tooling. It offers a sophisticated page builder with over 175 layouts, features for brand consistency (default fonts, colors, asset uploads), and genuinely useful AI for copy suggestions. Advanced features include detailed A/B testing, personalization, and scheduled updates.

• Pros: Powerful and refined landing page builder, genuinely useful AI-powered features, excellent split-testing and targeting tools.
• Cons: Represents a significant investment and can be very expensive.
• Pricing: From $99/month for the Create plan.

5. Zapier Interfaces (Best for automation)

Zapier Interfaces is geared towards building simpler landing pages with a strong emphasis on automation and ease of use. It provides pre-made templates and allows the use of custom data sources. Users can create pages incorporating forms, Kanban boards, and even chatbots. Its core strength lies in its ability to seamlessly connect the landing page to thousands of other apps for automated workflows.

• Pros: Effortless integration with a vast number of applications, very simple setup process.
• Cons: Offers less design flexibility compared to more specialized builders.
• Pricing: Free plan available; paid plans start from $20/month.

6. ConvertKit (Best for driving email newsletter signups)

ConvertKit is designed with creators like authors, bloggers, and musicians in mind, focusing on building and nurturing email lists. Its landing page builder is integrated within its email marketing service, offering over 50 templates geared towards sign-ups. While the themes are well-designed, some can be restrictive in terms of layout customization. Note: ConvertKit has begun a rebranding process to Kit.

• Pros: Highly effective for growing newsletter subscriber lists, specifically focused on creators.
• Cons: Landing page features are comparable to those in many other email newsletter tools; templates can limit customization.
• Pricing: Free for up to 1,000 subscribers; Creator plan from $15/month (scales with subscriber count).

7. Carrd (Best free landing page builder)

Carrd stands out as an excellent free landing page builder. It’s incredibly easy to use, allowing users to start building attractive, modern-looking single-page sites quickly, even without creating an account first. The free plan has limitations (e.g., no Google Analytics, custom domains, or form embeds for email collection), but its Pro plans are remarkably affordable and unlock these essential features.

• Pros: Fast, exceptionally easy to use, offers a generous set of features for free, creates aesthetically pleasing pages.
• Cons: The landing page editor is more limited in customization options compared to some competitors.
• Pricing: Free for 3 sites with basic features; Pro Lite from $9/year; Pro Standard ($19/year) for advanced features like forms and custom domains.

Considering AI in Landing Page Builders

Many landing page builders are now incorporating AI features. Tools like Durable AI Website Builder utilize artificial intelligence to create professional websites swiftly. 

When these tools genuinely assist in creating a better landing page—such as by offering useful copy suggestions or A/B testing insights—they are valuable. 

However, some AI features merely provide slightly personalized placeholder text. AI website builders that solely rely on AI for creation currently tend to fall short of template-based builders in terms of overall effectiveness and control. 

The trend indicates that AI will become an integral part of any good landing page builder, but tools built exclusively around AI are not yet outperforming established solutions.

Landing Page Builder or Full Website Builder?

A landing page builder is an excellent choice for creating focused, single-page marketing sites with a clear call to action. 

However, if the plan includes expanding to a multi-page website or an online store, themes like the Hotel Booking WordPress Theme offer comprehensive solutions for such needs, opting for a full website builder (like Wix, Squarespace, or Shopify) from the start might be more efficient. 

These platforms often share ease-of-use with landing page tools but provide broader functionality. For those comfortable with more technical aspects, a CMS like WordPress remains a powerful option.

Frequently Asked Questions (FAQs)

• What is the main purpose of a landing page? A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, ad, or other digital location. The primary goal is to convert visitors into leads or customers by focusing on a single call to action.
  
• Can I get a free landing page builder? Yes, several platforms offer a free landing page builder. Carrd is a popular option with a generous free tier. Many other tools provide free plans or trials, though often with limitations on features, number of pages, or custom domains.
  
• What makes a landing page different from a website homepage? A homepage is the main entry point of a website, offering a broad overview and multiple navigation paths. A landing page is highly focused, designed around a single objective or offer (e.g., signing up for a webinar, downloading an ebook) and typically has minimal navigation to keep the visitor focused on the call to action.
  
• Is a dedicated landing page builder better than using the one in my CRM (e.g., Hubspot landing page builder)? It depends on your needs. A dedicated landing page builder often offers more templates, design flexibility, and specialized conversion tools for quickly creating standalone campaign pages. A CRM’s landing page tool (like a Hubspot landing page builder) can be convenient for integrating directly with your contacts and marketing automation within that ecosystem but might offer less focused design power than some of the best landing page builder platforms.
  
• How important are mobile-responsive designs for landing pages? Extremely important. A significant portion of web traffic comes from mobile devices. If your landing page isn’t optimized for mobile viewing and interaction, you risk losing a large number of potential conversions. All top landing page builder tools should offer mobile-responsive templates or design options.

Read more: 7+ Top Marketing Automation Tools