7+ Best Product Review Plugins for WordPress

Building trust is essential for any online business. Whether you run an eCommerce store, an affiliate blog, or a service website, potential customers rely on social proof before making a purchase. Research indicates that products with visible feedback are significantly more likely to convert than those without.

However, WordPress does not offer advanced review capabilities by default. To effectively collect, manage, and display ratings, you need a specialized tool. Selecting the right product review plugin for WordPress can enhance your SEO, automate feedback collection, and improve user experience.

In this guide, we have analyzed the top plugins on the market, evaluating them based on ease of use, feature sets, performance, and SEO capabilities.

How We Evaluated These Plugins

To ensure this list provides authentic value, we focused on the factors that matter most to site owners:

• Ease of Setup: How quickly can a beginner configure the plugin?
• Customization: Does it offer templates to match your brand?
• Performance: Does the plugin slow down the website?
• SEO Integration: Does it support rich snippets to show stars in Google search results?
• Platform Compatibility: How well does it integrate with WooCommerce or Easy Digital Downloads?

Here are the 7 best options to consider for your website.

1. WP Review Pro

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Best For: Comprehensive editorial reviews and product comparisons.

WP Review Pro is widely regarded as an all-in-one solution for content creators and affiliate marketers. It stands out because it allows you to create professional review boxes with unlimited color choices and multiple rating systems (stars, percentages, or points).

Beyond standard aesthetics, this is a powerful product review plugin for WordPress because it supports comparison tables. If you are reviewing multiple items in a single post, you can display a side-by-side comparison to help your readers decide. It also includes built-in spam protection and integrates with third-party platforms like Yelp and Facebook.

Key Features:

• 19+ pre-designed templates.
• Comparison tables for affiliate marketing.
• Role-based access control for managing who can leave reviews.

2. All In One SEO (AIOSEO)

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Best For: Maximizing search engine visibility.

While AIOSEO is primarily known as an SEO toolkit, it is indispensable for review sites. Even if you have great content, it may not perform well if search engines cannot understand it. AIOSEO solves this by adding review schema markup to your pages.

This markup is technical code that tells Google your content contains a rating. In turn, Google can display “Rich Snippets” (those gold stars you see in search results) next to your link. This visual cue creates a higher click-through rate. It automatically detects the correct schema type based on your writing, making it a seamless “set and forget” tool.

Key Features:

• Automatic schema detection for products and services.
• Optimization for product images.
• On-page SEO analysis to improve content quality.

3. Smash Balloon Reviews Feed Pro

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Best For: Displaying social proof from external platforms.

If you already have a strong reputation on social media, you should leverage it on your website. Smash Balloon is the premier Google reviews plugin that also connects to Facebook, Yelp, TripAdvisor, and Trustpilot.

Instead of asking customers to leave new reviews on your website, this plugin pulls existing feedback from these trusted giants and displays them in a customizable feed. It caches data locally, ensuring your site loads fast even when fetching external content. This is ideal for local businesses looking to build instant credibility using data that already exists.

Key Features:

• Aggregates reviews from multiple social platforms.
• Visual customization to match your site theme.
• Filtering options to hide negative reviews or specific keywords.

4. Customer Reviews for WooCommerce

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Best For: eCommerce stores needing verified buyer feedback.

For online store owners, generic plugins often lack necessary integrations. This dedicated WooCommerce review plugin is designed to handle the complexities of an online shop, including product variations and purchase verification.

A standout feature is the automated follow-up email system. After a customer purchases a product, the plugin sends a reminder to review the item. It can even verify that the reviewer actually bought the product, adding a “Verified Owner” badge that significantly increases trust. It also allows customers to upload photos, similar to the review sections on Amazon.

Key Features:

• “Verified Owner” badges for authenticity.
• Photo and video upload capabilities for customers.
• Automated email reminders to generate more feedback.

5. Site Reviews

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Best For: Developers and users seeking a flexible free option.

Site Reviews creates a review section similar to TripAdvisor or Yelp but hosted directly on your site. It is a robust customer feedback tool that allows users to review pages, posts, or specific products using simple shortcodes or Gutenberg blocks.

Despite being free, it offers features often found in premium tools, such as pinning your best reviews to the top and requiring approval before reviews go live. It also includes blacklisting capabilities to block submissions from specific names, emails, or IP addresses to prevent spam.

Key Features:

• Pin best reviews to the top.
• Complete spam protection and approval queues.
• Works via Shortcodes, Widgets, or Blocks.

6. Easy Digital Downloads (EDD) Reviews

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Best For: Selling software, eBooks, and digital assets.

If your business model relies on selling digital files rather than physical goods, EDD Reviews is the specific product review plugin for WordPress you need. It is built to integrate natively with the Easy Digital Downloads ecosystem.

It simplifies the process by ensuring only verified customers can leave feedback. You can also incentivize this behavior; the plugin can automatically send a discount code to a user once they submit a review. This creates a positive loop: the customer gets a deal, and you get valuable social proof.

Key Features:

• Native integration with Easy Digital Downloads.
• Incentivize reviews with automatic discount codes.
• Moderation queue to filter spam.

7. WP Customer Reviews

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Best For: Lightweight setup and fast performance.

If you need a simple, no-frills solution, WP Customer Reviews is an excellent choice. It is a lightweight customer feedback tool that allows you to set up a specific page for testimonials or add review forms to individual blog posts.

It is completely free and allows you to edit reviews for content and length (though you should maintain authenticity). It supports basic schema to help with SEO and ensures your site does not become bloated with unnecessary scripts.

Key Features:

• Lightweight code that does not impact site speed.
• Full moderation control over submissions.
• Ability to turn standard blog posts into review pages.

FAQs About Product Review Plugin for WordPress

Conclusion

Selecting the right product review plugin for WordPress depends entirely on your business model.

• If you are an affiliate marketer writing detailed comparisons, WP Review Pro is your best bet.
• If you run a WooCommerce store, Customer Reviews for WooCommerce is essential for verifying purchases.
• If your priority is SEO visibility, ensure you are using AIOSEO alongside your review system.
• For showing off external social proof, Smash Balloon is the industry leader.

By implementing one of these tools, you can transform your website into a trusted platform that encourages visitor engagement and drives higher sales.

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